Clean Label
Plant-derived colors and ingredients with a clear, traceable story.
About Us
The natural color company
A leading innovative producer of natural colors and fruit & vegetable powders, trusted across food, beverage, cosmetics, pharmaceuticals and supplements.
Our Story
From Nanjing, to 50+ countries
Founded in 2013, NeFlora Naturals began with a simple belief: natural color should perform beautifully in the real world.
From farm-selected raw materials to lab-verified extracts, powders and blends, our team brings together sourcing, application expertise and dependable service.
ISO22000HACCPKOSHERHALAL
What We Stand ForNatural is not a trend here.
Natural is not a trend here.
It is the product.
Science-Backed
Application-led testing for the shade, pH and heat stability your formula needs.
Sustainable by Design
Thoughtful sourcing and efficient processing built into every solution.
Milestones2013 2015 2020 2026
A decade of coloring naturally
Founded in Nanjing
NeFlora Naturals starts with a focused natural-color portfolio.
Manufacturing era
Extraction and powder-processing capabilities expand.
Global reach
Customers in more than 50 countries choose NeFlora.
25 colors strong
A growing portfolio for modern food and wellness products.
Let's Work Together
Want to know what we can formulate for you?
Tell us your target shade and application. Our lab will recommend the right grade and prepare a free 50g sample.